All the deal flow. None of the cash flow.A fictional marketplace. A very real daydream.
WIRENEVERHITS.
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E-commerce / Direct-to-consumer brand

Online Stationery Brand — 41% Repeat-Purchase Rate

Fieldnote Goods

Denver, Colorado·Listing WNH-029FICTIONAL OPPORTUNITY
Representative direct-to-consumer brand imagery; pictured property is not for saleRepresentative photograph · not an actual listing
Gross annual revenue$1,950,000
Reported annual SDE$345,000
Established2018
Established customer relationships2M annual revenue4 team membersRecurring customer demand

About the business

A stationery and desk-accessory brand with a 41% repeat-purchase rate and outsourced fulfillment. An operations coordinator manages inventory while the founder directs product launches. All figures describe an invented operating scenario; no real company, customer accounts or property is offered for sale.

Operations & owner involvement

Owner-operated. The fictional owner participates in customer relationships, purchasing and weekly scheduling. Reported SDE includes owner compensation; replacement management is modeled separately.

Team

4 fictional team members support this operation. The owner’s participation is reflected in SDE; a replacement-manager adjustment is included in our financing illustration.

Included assets & inventory

Brand marks, product designs, storefront, customer email permissions and supplier relationships. Illustrative inventory of $156,000 is included in the asking price, subject to a fictional closing count.

Why this business stands out

An established local reputation supports repeat business. A focused service offering and manageable footprint make day-to-day operations easy to understand. Existing equipment capacity leaves room for measured growth.

Growth opportunities

Develop corporate gifting and expand the wholesale channel.

Reason for sale

The fictional owner is retiring after building a durable local operation and will provide a 60-day transition.

Fictional seller notes

“I would love to see someone take the next step with what we have built. Customer acquisition costs are in the model. Explaining your acquisition to Mom is on you.”

Avery Hayes (fictional)
KEEP YOUR OPTIONS OPEN

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